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Flik
Marketing & E-commerce·Beginner·12 min

Social Media Content Creation

Create Instagram and TikTok content. Learn format optimization, aesthetic consistency, and content packs.

Introduction

Creating engaging social media content consistently is challenging. Flik generates scroll-stopping visuals optimized for Instagram, TikTok, and other social platforms.

This guide shows you how to create social media content, maintain aesthetic consistency, and optimize for different platforms.

What You'll Learn

  • How to request social media content
  • Format optimization (1:1 square, 9:16 vertical, 4:5 portrait)
  • Creating content packs and series
  • Maintaining aesthetic consistency
  • Platform-specific best practices

Step 1: Define Your Content Needs

Tell the AI what you're creating:

  • Platform: Instagram feed, Stories, Reels, TikTok, Pinterest
  • Type: Lifestyle shots, product photos, quote cards, educational content
  • Quantity: Single image or content pack (5-10 images)
  • Aesthetic: Your brand vibe or style preference

Example requests:

"Create 5 Instagram images for my fashion brand - modern aesthetic"
"Generate 10 social media images for product launch - need variety"
"Create TikTok-style vertical content, casual and authentic"

Understanding Format Options

| Format | Ratio | Best For | |--------|-------|----------| | Square | 1:1 | Instagram feed, Facebook | | Portrait | 4:5 | Instagram feed (better reach) | | Vertical | 9:16 | Stories, Reels, TikTok | | Landscape | 16:9 | YouTube, Twitter, LinkedIn |

Creating Content Packs

Generate multiple images that work together:

  • Themed series: All images share the same aesthetic
  • Product carousel: Show product from different angles
  • Before/after: Transformation or comparison content
  • Story sequence: Multi-slide narrative

Maintaining Aesthetic Consistency

Keep your feed cohesive:

  • Upload style references: Images you like or competitor examples
  • Define your aesthetic: Modern minimal, warm and cozy, bold and vibrant
  • Consistent lighting: Stick to similar lighting across content
  • Color palette: Request consistent colors

💡 Brand Aesthetic: Upload 3-5 examples of the aesthetic you want. The AI will analyze them and create content that matches that style consistently.

Platform-Specific Tips

Instagram

  • Feed posts: 4:5 portrait or 1:1 square for maximum screen space
  • Stories/Reels: 9:16 vertical format
  • Carousel posts: 1:1 square for consistency
  • High visual quality - polished but authentic

TikTok

  • Always 9:16 vertical format
  • Authentic, casual aesthetic
  • Eye-catching first frame
  • Trend-aware content

Pinterest

  • Vertical 2:3 or 9:16 formats
  • Text overlays welcome
  • Clear, high-quality visuals
  • Inspirational and aspirational

Next Steps

Ready to try this?

Start a new project and explore these capabilities yourself.

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