Introduction
Brand recognition comes from visual consistency. When your product photos, social media content, and marketing materials share the same aesthetic, your brand becomes instantly recognizable. Flik helps you maintain this consistency across all generated content.
What Makes a Brand Visually Consistent?
- Color palette: Same colors used across all materials
- Lighting style: Consistent lighting mood and direction
- Photography aesthetic: Similar composition and mood
- Visual treatments: Consistent filters, editing style
- Typography: Same fonts and text styling
Step 1: Create Brand Reference Library
Build a folder of reference images that define your brand aesthetic:
- Upload 3-5 brand examples: Your best existing content or inspiration images
- Create a Branding folder: Keep all brand assets organized
- Include logo and colors: Upload logo files and color swatches
- Add style notes: Document describing your brand aesthetic
Step 2: Use References for New Content
When requesting new content, reference your brand library:
"Create 5 Instagram posts for product launch. Match the aesthetic from my brand reference images - warm, minimal, natural lighting."
Using @Mentions for Consistency
Reference your brand assets directly in prompts:
- "Match the style of @brand_reference_1"
- "Use similar lighting to @existing_product_photo"
- "Follow the aesthetic from @instagram_example"
The AI analyzes your references and applies the same visual treatment to new content.
Maintaining Consistency Across Content Types
Product Photography
- Same lighting setup across all products
- Consistent backgrounds (all white or all lifestyle)
- Similar camera angles
- Unified editing style
Social Media Content
- Cohesive feed aesthetic
- Consistent color grading
- Similar compositions and framing
- Unified mood and energy
Marketing Materials
- Presentation decks with brand colors
- Product sheets matching brand style
- Email graphics aligned with brand
Creating a Brand Style Guide
Document your brand guidelines for consistent reference:
"Create a brand style guide document. Include our color palette, photography style (warm, natural, minimal), preferred lighting (soft, natural), and aesthetic keywords (modern, approachable, premium)."
Tips for Brand Consistency
- Build reference library early: Establish look before generating lots of content
- Use same references: Point to same brand examples for all requests
- Be specific about style: "Warm natural lighting" vs "good lighting"
- Batch similar content: Generate all product photos together, all social posts together
- Review for cohesion: Check that new content fits with existing
💡 Reference Strategy: Create one "perfect" example of your brand aesthetic first. Then use that as a reference for all future content. This ensures every new piece matches your established look.
Next Steps
- Product Photography Basics — Professional product photos
- Social Media Content Creation — Consistent social content
- Building Presentation Decks — Brand-aligned presentations