Introduction
E-commerce success requires professional product photography. Flik generates complete photo sets with consistent quality, proper lighting, and platform-specific requirements for Amazon, Shopify, and other marketplaces.
Standard E-commerce Photo Set
A complete e-commerce listing needs 5-8 photos:
- Main/Hero Image: Three-quarter view, professional lighting
- White Background: Required for Amazon, clean and isolated
- Detail Shot 1: Close-up of key feature
- Detail Shot 2: Close-up of another feature or texture
- Lifestyle Context: Product in use or environment
- Alternate Angle: Different perspective (back, side, top)
- Scale Reference: Product in hand or with size reference
- Packaging: Box or packaging shot (if applicable)
Platform Requirements
Amazon
- Main image: Pure white background (RGB 255, 255, 255)
- Product fill: 85% of image frame
- No text, logos, or graphics on main image
- Minimum 1000px: On longest side
- Additional images: Can show lifestyle, infographics, size charts
Shopify/Your Website
- More flexibility: Lifestyle and editorial shots work well
- Brand consistency: Match your website aesthetic
- Mobile optimization: Clear visibility on small screens
- Square format: 1:1 often works best
Requesting a Complete Photoshoot
"Create a complete e-commerce photoshoot for my wireless headphones. Need 8 photos: Amazon white background, hero shot, 2 detail shots (ear cushions and controls), lifestyle shot (person using), overhead view, in-hand shot, and packaging."
Shot Type Details
Hero Shot (Main Product Image)
Purpose: Primary marketing image
- 45-degree angle showing product dimensionally
- Professional studio lighting
- Clean background (white or minimal)
- Product clearly visible and attractive
Amazon White Background
Purpose: Meet Amazon listing requirements
- Pure white background
- Product fills 85% of frame
- Even lighting with minimal shadows
- Straight-on or slight three-quarter angle
Detail Shots
Purpose: Highlight features and quality
- Extreme close-ups of key features
- Show materials, textures, craftsmanship
- Demonstrate quality and build
- 2-3 detail shots per product
Lifestyle Shots
Purpose: Show product in use and context
- Product being used by person
- Natural environment and setting
- Helps customers visualize ownership
- Great for social media and marketing
Creating Product Photo Sets
Single Product (5-8 Photos)
For one product listing:
"Create an 8-photo e-commerce set for my leather wallet. Include Amazon white background, hero shot, detail of stitching, detail of card slots, lifestyle on desk, in-hand scale shot, and packaging."
Product Line (Multiple Products)
For consistent photos across product variants:
"Create consistent product photos for my water bottle in 3 colors (black, blue, white). Same angles and lighting for each - hero shot, white background, lifestyle, and detail of cap."
Tips for E-commerce Success
- Show scale: Include size reference or in-hand shots
- Highlight features: Detail shots of what makes product special
- Show all angles: Front, back, sides, top
- Professional quality: High resolution for zoom functionality
- Lifestyle context: Help customers imagine using it
Next Steps
- Product Photography Basics — Start here if new to product photography
- Social Media Content — Repurpose photos for social
- Brand Visual Consistency — Maintain brand across all visuals